Company was founded out of a two-bedroom apartment in Balmain, about 5km from the centre of Sydney, Australia. The Lounge had 2 desks in it and there was 1 desk in one of the bedrooms and the second bedroom was locked up and it was a no-go zone. The coffee plunger was working overtime and it was the heart of all the regular meetings the first team used to have.

The Balmain apartment soon became too crowded for the 5 developers and so everyone moved into the offices of BSI, the company’s first investor.

The first product Adlogic; a job posting platform, was launched in the recruitment industry. Adlogic literally created the “Job Multi-posting” category – a real pioneer and huge success. Adlogic became the fastest growing product in the history of the recruitment industry in Australia and New Zealand. Within 2 years, the product was adopted by 18 of the largest recruitment companies on the market including both Adecco and Randstad.

The company moved into its own home – an office in the centre of Sydney city and became a major sponsor of the RCSA (The Recruitment & Consulting Services Association Australia & New Zealand.

MyRecruitment+ was launched – MyRecruitment+ was created to take the very successful job posting software Adlogic, and complement it with candidate management features in order to arrive at a fully fledged ATS (Applicant Tracking System). However, flexibility and ease of use were fundamentally imperative to the underlying architecture of the platform. Every new-idea discussion that we had internally or with our clients from then on in, were centred around custom-fields and other customisation hooks.

The team began the work starting with the latest Java-based technology stack that’s out there and started talking to our clients and building one candidate management feature at at time. By 2012, we began to feel confident to pitch Martian Logic as a modern, next-generation ATS for corporate clients.

The team released the most significant function, which is 100% dedicated to in-house recruitment users – the ‘request-to-recruit’ approval workflow. They collaborated very closely with our HR clients to capture the requirements, and embarked on a solution that would be flexible enough so that any company, in any industry, anywhere in the world can easily customise it to make it work for them.

The first iteration of the product was OK but not great. However, within 6 months of the first release, iteration 2 was released and it was an incredible success.

The On-boarding module was launched – after a numerous amount of requests from our clients for on-boarding functionality, our CEO invited 8 of our closest clients into an off-site, full day conference to discuss on-boarding requirements. This was the beginning of the Martian Logic on-boarding module.

The on-boarding module became a fully functioning, completely paperless system. We released our first new employment pack containing a contract, 4 forms and read-only PDF document. This module was integrated with a cutting edge digital signing capability, allowing both internal and external parties to sign the contract and any other supporting documents, efficiently and 100% online.

With the success we’ve had in Australia, New Zealand and a few other countries coupled with the vast intellectual property of how to build and market a recruitment software, the board decided that we have to take this success into the rest of the world.

The team immediately began working on ensuring that there was nothing in the platform that was specifically local so it could be ready and available for all global clients. By June the product was launched into the global market and clients from over 10 different countries signed up and began using our platform.

The Free-plan was launched – The board decided that providing a free recruitment system to small companies could be the most generous way to create a positive and substance-based word-of-mouth about our product. Having a genuine free offer and not an up-sell platform was the one condition we had in mind when planning the offering details.

On this basis, we figured that a small company with up to 50 employees could be using our product for free if they were happy to recruit one role at a time. The free-plan was designed and brought to market by June.

The company invested heavily into R&D and focused on ideas that came from the clients. Some of the development also focused on making the free-plan offering more smoother for new clients to onboard themselves on their own and very quickly. The results from listening to the clients has been extraordinary as it both built a huge loyalty and provided ample of client referrals for our platform.

The company grew by 50% and continued to invest in the R&D of new features that complement the platform. In March of 2019 the very exciting Video Interviewing module was launched and was received really well by the user community. The Onboarding and E-Forms were the main focus and will continue to be for the rest of the year.

In 2020 the company grew by another 50% and the main focus was "COMPLIANCE" within Recruitment & Onboarding - our clients can now build their recruitment process in a way that they setup every single pre-employment check as a stage and in doing so they a). Create Efficiencies via automation and streamlining but also, b). They bake their compliance requirements into the process in a way that no step can be missed!

Very interesting year that felt and still feels like a rollercoaster: It's not unusual for a set of Challenges, Threats & opportunities to all happen on the same day. We pulled together as a team and kept each other motivated and created a winning balance for both the employees and their families on one hand and the company on the other hand.

It's absolutely remarkable what we were able to achieve under such a challenging environment - we kept the company moving and started to grow again and in 12 months we got our revenue to a historic high. As much as I regret knowing that so many companies around the world went broke during this period, I'm so proud of the team and of the fact that we have come out of the worst COVID period here in Australia in a stronger position to that before COVID.

We committed ourselves as a company to become a full enterprise-grade HR Platform by launching 3 modules: Core HR module, Employee Self-service module and a Custom Access Control module. For years now we’ve been asked by our clients to develop the platform into a full HR system. So we have been slowly but surely preparing for this moment by making sure we build the right foundational features to put us in the perfect position to organically evolve and get there and the moment has come! In April 2022 we’ll be launching our Custom-Access Control module, in July we’ll be launching our Core HR module and the Self-Service module will come in October.

After 7 years of gradually adding features to further complement our recruitment & onboarding capabilities, the full HRIS has come together. During 2023 we added more features to the position & remuneration library for capturing rem data including awards and enterprise agreement data no matter what industry or country you're in. We also created the Police check module.

We redesigned the Automated Reference Checking module. We added more and more features for the school industry such as the annualisation of salary features. We added more and more features to the Org Chart module and to the Change of Staff Conditions module. In summary it was a huge year and a very very successful year for Martian Logic both from the product development, the commercial and the client support and retention point of view and we are extremely humbled and grateful for it!